Strategy
Brand Strategy
Why Most Kenyan Brand Refreshes Fail (and What to Do Instead)
A rebrand is not a logo change. It's a strategic repositioning. Here's how to know the difference before you spend the budget.
Feb 2026·8 min
TikTok
Campaigns
The TikTok Playbook for African Brands: What Works, What Doesn't
We've run 23 TikTok campaigns for African brands. The results are counterintuitive. Here's what we've learned.
Jan 2026·11 min
Research
Market Research
Understanding Gen Z in Nairobi: The Consumer Brands Need to Win
Primary research with 400 Nairobi Gen Z consumers. Their relationship with brands is fundamentally different from what most marketers assume.
Dec 2025·15 min
Colour
Visual Identity
Colour in African Brand Identity: Moving Beyond Pan-African Cliché
How African brands can draw on local visual culture without falling into the trap of decorative tokenism.
Nov 2025·7 min
Position
Brand Strategy
The One-Sentence Positioning Test: Is Your Brand Actually Clear?
If you can't explain what your brand is and who it's for in one sentence, you don't have a positioning. You have a description.
Oct 2025·5 min
Fintech
Industry Report
The State of African Fintech Branding: A 2025 Review
How Kenya's fintech brands are positioning and communicating — and what the category leaders are doing differently.
Sep 2025·18 min