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Service 02

Visual Identity
Design

Strategy made visible. A logo system, colour palette, typography, and brand guidelines built on what your brand actually stands for — not what looks trendy this year.

Starting from
KES 85K
2–3 weeks · 50% deposit to begin
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The problem with most brand design

A logo is not
a brand.

Most businesses get a logo. Some get a colour palette. Few get a complete visual identity system — and almost none get one that was built on a strategic foundation.

The result is a visual presence that looks inconsistent across channels, dates quickly because it follows trends rather than truth, and fails to communicate anything specific about the business behind it.

"Identity built without strategy is decoration. Identity built on strategy is architecture."
— Zareya, The Illumination Process
Every deliverable

What you receive —
in full.

Nothing is withheld for a "premium tier." Every visual identity engagement includes the complete system. What changes between tiers is the complexity, not the quality.

Logo System
Primary logo, secondary logo, and icon/monogram versions. Each one justified against the brand strategy — not aesthetic preference. Delivered in every format you'll ever need.
AIEPSSVGPNGJPGPDF
Colour Palette
Primary, secondary, and accent colours — each with HEX, RGB, CMYK, and Pantone values. Usage rules that tell your printer, your designer, and your social media manager exactly when and how to use each colour.
Typography System
Primary and secondary typefaces with sizing hierarchy, weight specifications, and usage rules. Includes guidance on free alternatives so your team isn't blocked by font licensing costs.
Social Media Templates
6 core formats — post, story, cover image — editable in Canva. Your team can create on-brand content without a designer. Every template is locked to the brand system.
Photography Direction Guide
The visual world your brand inhabits. What kinds of images to use and avoid. How to art-direct a photo shoot. What stock photography fits the brand. Your content will look cohesive whether you're using professional photography or phone shots.
Brand Guidelines Document
The complete reference — 20–35 pages covering every element with correct and incorrect usage examples, real-world application mockups, and a handover session walkthrough. Anyone can apply this brand correctly after reading it.
Choose your scope

Three tiers.
Same standard.

Starter Identity
KES 85K
2–3 weeks
Best for new businesses, early-stage startups, and simple identity needs.
Logo system (3 versions)
Colour palette
Typography system
4 social media templates
Brand guidelines (15 pages)
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Most popular
Full Illumination
KES 150K
3–4 weeks
For established SMEs, rebrands, and funded startups. The complete system.
Everything in Starter
Brand strategy included
6 social media templates
Photography direction guide
Brand guidelines (25 pages)
30-day post-launch support
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Premium Illumination
KES 220K
5–6 weeks
Complex systems, larger businesses, and multiple sub-brands.
Everything in Full Illumination
Sub-brand architecture
10 social media templates
Stationery design
Brand guidelines (35 pages)
60-day post-launch support
Enquire →
Common questions

Before you decide

Can I get just a logo — without the full system?
We don't offer standalone logo design without the surrounding system. A logo in isolation isn't a brand — it's a symbol without context. The colour palette, typography, and usage guidelines are what make a logo function consistently across your website, social media, print, and signage. Without the system, you'll be back asking a designer for help every time you need to produce new materials.
How many logo concepts will I see?
We present 2–3 clearly differentiated directions, each grounded in the brand strategy rationale. We make a recommendation and explain why. Then you select a direction and we develop it fully. We don't show you ten versions and ask you to pick — that approach produces average results because it's driven by preference, not strategy.
What file formats will I receive?
AI, EPS, SVG, PNG (transparent background), JPG, and PDF. Delivered in both full-colour and white/black versions. Organised in a clearly labelled Google Drive folder so you can find what you need in seconds rather than hunting through files.
What if I need changes after delivery?
The 30-day support period covers minor refinements and questions. Because the identity is built on agreed strategy, major revisions are rare — the direction is confirmed before any design begins. Significant changes outside the agreed scope are quoted separately.
Ready to look the part?

Start with a free
discovery call

We'll tell you honestly what your brand's visual identity needs — and whether we're the right fit.

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